Microsoft and Client Profiles Extend CRM for Law Firms Partnership to Asia Pacific with Sydney Office

Growth in Law Firm and Reseller Demand for CRM4Legal Fuels Expansion

Release Date: 5/21/2008

ATLANTA, GA – Client Profiles announced that it has opened an office in Sydney, Australia to service the growing demand for CRM4Legal in Asia Pacific. The Sydney office expands CP’s ability to offer local sales and support services to its fast growing base of Value Added Resellers (VARs), customers and prospects in the region.

Law firms and professional services organisations throughout Asia Pacific have shown strong interest in CRM4Legal as Australian law firms in particular establish new offices and strategic alliances to obtain better access to new, high growth markets.

"We have seen significant growth in our global customer base and level of interest in our products and solutions," said Whit McIsaac, President and CEO, Client Profiles. "Law firms around the world are looking for more effective inter-office client relationship and communications management, and with that commitment they are expanding their use of CP solutions, particularly CRM4Legal.  To support their efforts we are expanding our local resources. The Sydney office will allow us to deliver superior sales and support to our VARs, customers and to the growing prospect base in the region."

CRM4Legal works the way lawyers work, from within Microsoft Outlook, and provides an easy way to track contacts, clients, matters and relationships and provides marketing teams the tools to more effectively manage business development activities, marketing lists, events and carefully track new business/sales opportunities. CRM4Legal delivers a fast, flexible and easy to use application, helping firms of all sizes to foster deeper relationships with clients, leverage existing relationships and achieve new levels of success with business development and marketing activities.

David Blumentals will direct Client Profiles’ sales, business development and marketing efforts for CRM4Legal in the region as part of this expansion. Client Profiles has plans to add additional consulting and technical resources in coming months.

“Mr. Blumentals has a unique depth of CRM system experience built over 20 years, particularly in relation to the professional and financial services industries, said Michael White, Vice President, CRM Strategy at Client Profiles. “We see David as a unique catalyst in the Asia Pacific region.  His commitment to this technology and serving our clients will play a huge factor in our ultimate success in the Asia Pacific markets.”   

Formerly affiliated in a client facing role with one of Australia’s leading IT firms, Mr. Blumentals believes CRM4Legal sets a new standard for effective user adoption and return on investment among Legal and Professional Services-specific CRM applications.

“CRM for law firms is no longer simply a ‘nice-to-have’ mailing list management tool” said Blumentals. “Given the booming global economy in our region and the increasing competitiveness law firms find themselves operating within, CRM is increasingly becoming a competitive advantage for firms that get it right.  Microsoft Dynamics CRM 4.0 provides CRM4Legal with a completely integrated framework of the tools and systems lawyers use on a daily basis. This core functionality, combined with the deep legal expertise of the Client Profiles team, has clearly translated to the CRM4Legal product.”

For more information, please contact:

David Blumentals
Director, CRM Strategy, Asia Pacific Operations
Client Profiles, Inc
0011 61 (0)409 245 354